We are delighted to announce that our Communications Team have been shortlisted for the Promoting Diversity and Inclusion in Communications Award at the NHS Communicate Awards.
We are proud to have been recognised for our #MyNameReallyIs Campaign which was created to celebrate cultural heritage and reduce the need for people to shield part of themselves to fit. One of the ways BAME staff do this is by changing a part of who they are e.g. hair, clothing and even their name. This garnered a lot of attention, especially on Twitter.
People and Culture Director, Tanya Carter, commented last year when the campaign was launched: ‘As part of raising awareness, I want to start a campaign, a movement which is a bit like the ‘My name is…’ campaign but this time I want us to do ‘My name really is…’ and state what your real name is and use it, and to state where your name comes from.’
You can find the full video from ELFT’s People and Culture Director below.
We are proud to have supported East London NHS Foundation Trust and we hope to continue producing diverse and inclusive campaigns like ‘#MyNameReallyIs…’, for the Trust.