East London NHS Foundation Trust (ELFT) Flu campaign lead, Olusola Omotunde (right), presented our Staff Communications Officer, Francesca Basili (left), with a box of chocolates to thank her for her support with the flu campaign rollout which resulted in greater numbers of staff having the flu jab than previous years.
Every year ELFT runs a flu vaccine campaign between September and March, offering free jabs to all staff Trustwide, including contractors. Health and social care workers are always strongly encouraged to have the flu vaccine for both their personal protection and for that of the patients they care for. It supports business continuity for the Trust too meaning that staff are less likely to become ill.
The campaign involved advertising and promoting flu clinics taking place in a number of ELFT locations (the Trust has over 100 sites) as well as producing online content to address the concerns of staff around flu vaccination, answering queries, and debunking myths around flu. This season’s campaign was particularly challenging due to the national rollout of the COVID booster commencing at the same time. Staff had concerns about having two vaccinations close together. The Communications team was able to work with the public health team to share medical evidence that many vaccinations are given together and that this is a safe approach.
Evaluating the campaign in a small survey of 61 people, key actions that respondents reported as important in their decision to have the flu jab was having vaccinators come to their workplace to talk about the benefits of vaccination and administer it. (59.2%) But above that, staff cited information issued online by the Communication team as a key motivator too. (67.2%).
They also reported that posters displayed locally showing flu clinic times enabled them to factor this in to their day. (60.66%) This year, the Communications team developed posters with shiny waterproof surfaces whereby local vaccinators could use wipeable markers to write up the date and time of the next clinic. This meant the posters were always up to date and cut down on paper use. We think we will be able to reuse the posters in the next staff flu campaign which will be a further saving and a greener approach.
The team arranged merchandise to incentivise staff to come forward for their flu jab. The Flu Steering group requested foil-covered chocolate, badges and stickers. In an attempt to move away from the ever-popular (but unhealthy) chocolate reward, the Communications team also arranged for packets of tissues to be given to vaccinated staff with a ‘Catch it, Bin it, Kill it’ message on the pack – to reinforce good hygiene. (Interestingly, just 25% of respondents said merchandise influenced their decision to have a flu jab.)
People cited the intranet (54%)and direct emails (72%) as the key way they preferred to receive information about the flu campaign.
A BIG Thank You
For this reason, after the official close of the campaign for the season 2021/2022, Olusola decided to pay a little visit to the OTLpr on-site office at the ELFT Headquarters. She personally thanked the entire communications team for their support throughout the campaign and said she looks forward to working with the team again in the next season. We’re pleased to report that Francesca shared the chocs with the whole team!