Big Conversation

The Challenge

With a new chief executive at the helm, East London Foundation Trust (ELFT) wanted a new vision and a new strategy to deliver it. But ELFT didn’t want the usual weighty tome that then sat on a shelf gathering dust. They wanted every member of staff consulted and a strategy ‘on a page’.


The Solution

Working closely with ELFT’s Quality Improvement (QI) team, we embarked on ELFTs biggest ever face-to-face engagement with staff. A slide deck outlining in accessible terms what the challenges were and two simple questions formed the basis for the engagements. They were: What is ELFT good at and what should ELFT be known for in the future?

The Outcome

More than 1000 staff attended over 80 events around the Trust from Bedford to Hackney. Their thoughts were used to inform the final strategy that set out a new vision and mission, plus four desired outcomes: To improve population health, staff and patient experience and value. A glossy gatefold leaflet was produced along with a digital version. More than 1,200 hard copies have so far been requested by staff running to three reprints. It now forms the central plank of everything ELFT does.

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