Earlier this year, it was reported the American pop star Beyoncé Knowles- Carter backed-out of entering into a multi-million dollar deal with Reebok due to the lack of diversity of the people she’d be working with. According to reports, during one of the meetings with Reebok, Beyoncé was alleged to have said: “Nobody in this room reflects my background, my […]
During my earlier years, some of my friends would comment that I made an unusual career choice entering into the world of marketing and communications. Why? Due to that they’re very few people who look like me in the industry. “Why go into something that people don’t know about, why don’t you study Law or Accountancy?” They would say. […]
In 2017 East London NHS Foundation Trust (ELFT) became one of the most improved trusts in the country increasing its uptake among staff of the flu vaccine from 21 per cent the year before to 67 per cent. More than 3,000 staff were protected (up from 1,000 the previous year!) following an ambitious campaign engaging […]
NHS and local authority chief executives everywhere are caught on the horns of dilemma. On the one hand austerity has meant swingeing cuts with communications considered a soft option. But on the other hand, those very same austerity measures are putting such pressure on other services as to be causing a reputation crisis which communications […]
On The Level PR Ltd (OTLpr) has won a contract to provide in-house communications, marketing and engagement services for one of the country’s most successful NHS trusts. The contract with East London NHS Foundation Trust (ELFT) is for up to five years and is worth around £2.5m. As part of the deal, OTLpr would take […]
